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Poster Commentary
"If you will it, it is no dream."Theodor Herzl
Poster design:Seymour Chwast
Theodor Herzl poster

Commentary by Gil Troy

Theodor Herzl was a modern Moses, pointing Jews toward Israel without making it there himself. He was a modern Maccabee, bringing pride back to the word “Jew.” And he was the Jewish Thomas Jefferson, articulating his state’s defining idea: the Jews are a people and have the right, like other nations, to establish a democratic Jewish state on their homeland.

Many underestimate Herzl. He didn’t invent the Zionist idea: the Bible defines the Jews as the people of Israel and not just as a religion. He held no political office, won no battles, and died 44 years before Israel’s creation.

But beyond being the Jewish dream-catcher, describing Jews’ 1800-year-old longing to return home, Theodor Herzl was the great Zionist dream-fulfiller. Starting in 1897, he mobilized the Jews, leading to a transformation of Zionism from hopes to blueprints to villages, kibbutzim, corporations, a flag, a government, and by 1948, a democratic Jewish State. 

Born in Hungary in 1860, educated in Austria, radicalized in France, this lawyer, playwright, and journalist craved acceptance as a European while suffering anti-Semitism as a Jew. He realized that “whoever wishes to change people must change the conditions under which they live.” 

In catapulting the Jews toward statehood, Theodor Herzl proved: “If you will it, it is no dream.” He showed that Jewish liberal nationalism – Zionism – saved Jewish lives, revived Judaism, and inspired humanity.

Prof. Gil Troy is a professor of American history at McGill University and an award-winning author of 11 books. He has written regular essays and columns for the New York Times, the Daily Beast. and the Jerusalem Post and appeared as a featured commentator on CNN. He is a Zionist activist, and his latest book is The Zionist Ideas: Visions for the Jewish Homeland -- Then, Now, Tomorrow. 

Author
Theodor Herzl
1860-1904
Austria-Hungary
Lawyer, writer, Zionist activist
  • Born 1860 in Pest, Hungary and died 1904 in Reichenau an der Rax, Austria-Hungary – Reinterred in Jerusalem, Israel in 1949
  • Visionary of the modern Jewish state
  • Author of the Zionist treatise The Jewish State and the novel Altneuland (Old-New Land)
  • Founder and president of the World Zionist Organization

“I have been pounding away for some time at a work of tremendous magnitude [The Jewish State]. I don’t know even now if I will be able to carry it through. For days and weeks it has saturated me to the limits of my consciousness; it goes with me everywhere, hovers behind my ordinary talk, peers at me over the shoulders, overwhelms and intoxicates me. What will come of it is still too early to say.”

From The Diaires of Theodor Herzl, translated by Marvin Lowenthal, 1962

Artist
Seymour Chwast
New York
Graphic designer
Illustrator

Seymour Chwast was born in New York City in 1931. A graduate of Cooper Union, where he studied illustration and graphic design, he is a founding partner of the celebrated Push Pin Studios, now known as The Pushpin Group. Pushpin’s distinct style has influenced contemporary visual communications worldwide. Today, Chwast is the director.

Chwast’s clients have included leading corporations, advertising agencies and publishing companies in the United States and abroad. His designs and illustrations have been used for advertising, animated films, corporate and environmental graphics, publications, posters, packaging and record covers. He created background images for the production of Candide at Lincoln Center in New York and for the Opera Company of Philadelphia’s production of The Magic Flute. He has designed and illustrated over 30 children’s books and developed several typefaces. He published The Push Pin Graphic, a magazine with subscribers all over the world. A book titled The Push Pin Graphic was published by Chronicle Books. With Steven Heller, Chwast formed Pushpin Editions, which has produced books on the arts and graphic design.

Chwast’s designs and illustrations have been exhibited in major galleries and museums in the United States, Europe, Japan, Brazil and Russia. Chwast and Pushpin were honored at the Louvre in a two-month retrospective titled The Push Pin Style. He has had several one-man shows of his paintings, sculptures and prints in the United States. His posters are in the permanent collections of The Museum of Modern Art, the Cooper-Hewitt, the Library of Congress, the Gutenberg Museum and The Israel Museum, among others.          

The American Institute of Graphic Arts awarded him the AIGA Medal for 1985. He has honorary PhDs in fine arts from both Parsons The New School of Design and the Rhode Island School of Design. He is also in the Art Directors Club Hall of Fame. He lives in New York with his wife, the graphic designer and painter Paula Scher.

"No art could convey the intensity of Herzl’s Zionist vision. I knew I had to render a portrait with that singular, iconic beard. I chose to create a woodcut, an updated version of an ancient craft. I took a plank of pine, cut out the area I didn’t want to appear, rolled ink across the surface, and placed a sheet of paper. (Kindergarteners use this same technique to make Hanukkah cards.) The result for me is an image that is refined but expressive and immediate, with a quality enhanced by the texture from the grain. I also chose visual metaphors to extend the portrait – a palm tree to suggest 'place,' a star to suggest 'mission.'"

 

Quote
"If you will it, it is no dream."Theodor Herzl